Smith & Milton: winners at the Chip Shop Awards!

Smith & Milton have won ‘Best Packaging’ at the Chip Shop Awards 2010. This prestigious and alternative award scheme celebrates conceptual work that never ran.
Creative Director Steven Anderson said, “It’s a great to have a showcase for all the ‘ones that got away’. It’s also a nice boost for the creative juices and it’s a bit of fun too”.
Founder Howard Milton called it a “historic win, coveted more highly because pure creativity is the only measure”.

Other winners include Saatchi & Saatchi, Archibald Ingall Stretton, Elvis and BBDO. The judging process was chaired by none other than Michael Wolff, demonstrating that the Chip Shop Awards is far from an underground event.

The winning work - a take on the Woodpecker cider can.
The winning work - a take on the Woodpecker cider can.

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