Warburtons Appoints Smith & Milton For Brand Re-Launch

Warburtons, Britain’s favourite family baker, has appointed Smith & Milton to handle the creative for its £5 million brand re-launch rolling out this September. The award-winning brand identity and packaging design agency was awarded the project following a competitive pitch against several agencies.
 
The re-launch will see Smith & Milton overhauling Warburtons brand identity, including brand mark, packaging, point of sale and fleet livery re-design for the company, which currently produces 800 million loaves of bread each year in its 14 bakeries across the UK. The news follows the announcement of Warburtons heavyweight £10 million investment into a new advertising campaign set to launch at the end of March, featuring the strapline - ‘We care because our name’s on it’.
 
Richard Hayes, Marketing Director at Warburtons said: “The creativity and strategy displayed by Smith & Milton really shone through during the pitch process – we are delighted to appoint them and look forward to working with them over the coming months. At Warburtons, we remain committed to investing heavily in the category through our new advertising campaign, brand re-launch and continued product innovation, whilst maintaining our quality promise to our customers.”
 
David Haseler, Strategy Director at Smith & Milton commented: “Warburtons is a great British brand whose ongoing success is testament to the brand’s strong family values and its dedication to uncompromised quality. We are thrilled to be on board and can’t wait to get started to cement an enduring place for Warburtons in the hearts and minds of the British public.”