Smith and Milton win prestigious DBA Design Effectiveness Award

We have won a prestigious DBA Design Effectiveness Award for our work on Ginsters' ‘real honest food’ brand identity repositioning.
The award is for the development and implementation of a new brand architecture, identity and packaging for Ginsters savoury range.

The award-winning packaging resulted in Ginsters significantly increasing  its market share and also won the approval of the all important Grocery sector, leading to improved  listings in major multiples. The brand is now regarded as the new benchmark against which other savoury brands are judged.

Andy Valentine, Head of Brand Marketing at Ginsters commented ‘Smith & Milton’s single-minded creative approach enabled us to achieve real clarity in the market As an immediate result, multi-pack sales increased by 62 percent in 2008.’

To read the Ginsters case study click on the pdf from Document downloads shown here on the right.